Animal Prints, Heels & Happy Hues: What Everyone's Buying This Summer
With summer sales in full swing and shoppers being more selective with their splurges, a few standout trends are rising to the top of everyone’s wish list. Lectra, the tech company behind fashion analytics tool Retviews, dug into real-time data to reveal exactly what’s catching customers’ eyes this season. Here are the big takeaways:
Preppy Meets Playfully Edgy
Preppy is back in a big way this summer, with 2010s fashion making a comeback and sports like tennis and pickleball fueling demand for polo shirts, rugby styles, and collegiate looks from brands like Ralph Lauren, Kith, and Aimé Leon Dore. At the same time, fashion is embracing its wild side—animal prints like leopard, zebra, and even cow are trending hard, with a 33% surge in popularity and standout pieces like the Adidas x Wales Bonner leopard sneakers flying off shelves and dominating the resale market.
Who says coats are just for colder days? Bauble Buy’s Janet Coat is the edgy summer layer you didn’t know you needed. With its artfully asymmetrical cut and draped bodice, it brings just the right amount of drama to any outfit. Whether you throw it over a dress, denim, or even shorts, it’s guaranteed to turn heads and make any look feel instantly elevated.
If you're in the mood to make a bold statement this summer, Bauble Buy’s Kazalie Dress is calling your name. This strapless, backless stunner features a fierce leopard print and a breezy, flowy silhouette—perfect for special occasions, beachside dinners, or spontaneous getaways. It’s daring, it’s dreamy, and it’s designed to turn heads wherever the heat takes you.
Dressier Shoes Are In—Sneakers, Not So Much
Ballet flats, loafers, and kitten heels are stealing the spotlight this summer, with sales tripling since 2023 as polished, feminine styles edge out chunky sneakers. Mary Janes, bow-detail flats, and Alaïa’s mesh designs are trending in collections from Miu Miu to Sandy Liang, while kitten heels are riding the Y2K wave and booming resale demand—up a whopping 127% in European collections this year.
Looking for a chic heel that won’t leave your feet begging for mercy? Bauble Buy’s Eclipse Heels are your answer. With their comfy kitten heel, retro square toe, and sleek slingback straps, they add just the right amount of vintage charm to any outfit. Plus, the leather finish and signature buckles give them that polished touch you’ll want to wear on repeat.
Color Crushes: Butter Yellow, Candy Pink & Burgundy
Soft, sunny shades are dominating this summer’s palette, with butter yellow, candy pink, and golden tones driving a 50% spike in interest. Meanwhile, darker hues like gray and black are falling out of favor—but burgundy is bucking the trend, making a bold off-season appearance with a 140% jump in popularity.
If you're planning a beach escape or just want to soak up the summer vibes in style, Bauble Buy’s Ailani Set is a must. The soft butter yellow shade is sunshine in outfit form—warm, inviting, and perfect for golden hour. Made from a breezy cotton-blend and detailed with delicate folds and broderie anglaise, it’s relaxed yet romantic, and effortlessly chic wherever your summer takes you.
Final thoughts
At the end of the day, it’s clear: shoppers want joy, personality, and a touch of throwback charm in their wardrobes this season. And with AI-powered tools like Retviews, brands are better equipped than ever to keep up—and stay ahead.